![]() ![]() Here are the top 3 reasons why you should clean your list: Plus, you can give people a chance to stick around before you make cuts-we’ll get to that later. And soon, your data won't give you a clear picture of how your emails are performing with engaged recipients, aka the ones you want to put your energy towards. ![]() Yes, there is always a chance someone will begin to engage after an extended period of silence, but that chance is small and puts the health of your email marketing strategy at risk.Ĭontinuously sending to people who don't open your emails increases the likelihood of your emails bouncing or being flagged as junk. In this guide, we’ll explain how continuing to email unengaged people can hurt your deliverability, and walk you through how to clean up your email list ahead of Apple’s iOS 15 updates.Ī lot of people think: “If someone hasn’t opened in 3 months, there's still a slight chance they’ll open later and make a purchase.” With the impact of these changes somewhat unknown, now is a good time to get ahead on some best practices that will boost your deliverability.įirst stop? Clean or prune your email list while your engagement data is fresh and accurate. Nonetheless, your goal as a marketer remains the same: achieving high email deliverability is a top priority. If you’re thinking ‘what the heck am I supposed to do now?’, know you aren’t alone. And then, boom: Apple announces the iOS 15 changes.Īpple Mail users will soon have the ability to prevent you from determining if they open an email and if they’re on a mobile device or desktop, as well as generate unique, single-use email addresses to keep their personal email address private. You’ve spent countless days, months, and years building your email list.
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